Rolex. La corona eterna del tiempo, published by Editors1976, offers an introduction to the world of one of the most recognised names in fine watchmaking, whose history is closely tied to technical innovation, mechanical precision and the evolution of industrial design over the last century.  Founded in 1905 by Hans Wilsdorf, Rolex transformed the concept of the wristwatch through a series of innovations that made a decisive contribution to the development of modern watchmaking. From the introduction of the waterproof Oyster case in 1926 to the Perpetual self-winding mechanism in 1931, the Swiss company built an identity based on reliability, functionality and an aesthetic that has remained extraordinarily recognisable over the decades.  Iconic models such as the Submariner, Daytona, GMT-Master, Explorer and Datejust represent different chapters in this evolution. Originally designed to meet the specific needs of divers, pilots, explorers and professionals, these watches gradually transcended their practical purpose to become benchmarks of contemporary design and sought-after collectors’ items.  The fascination with Rolex also lies in the continuity of its visual language. The proportions of the cases and the designs of the dials, bezels and bracelets have evolved without losing a recognisable identity. This combination of tradition and innovation explains much of its influence on the material culture of the 20th century and its enduring status as a symbol of precision, prestige and outstanding craftsmanship.  Beyond its technical dimension, the history of Rolex is linked to major expeditions, motor racing, sailing and other fields in which accurate timekeeping became fundamentally important. This relationship between engineering, adventure and social representation has helped build one of the strongest identities in international watchmaking.  Rolex. La corona perpetua del tiempo is a publication of interest to watch enthusiasts, collectors of historic timepieces and anyone who appreciates industrial design as an expression of an era. An opportunity to explore the history of a company whose watches have gone beyond their role as precision instruments to become true cultural icons.