Equipo Crónica aimed to convey a socially critical, anti-Franco message opposing prevailing individualism. To make that message accessible, the group used a direct, clear figurative style.
 
Its subjects centred on contemporary political and social events, continually questioned through a form of political activism that remained evident until the dictatorship's end. Images drawn from press photography, comics and illustrated weeklies anchored its themes in current events.
 
From 1970, the group experimented with Pop Art techniques and devices: flat colours, mass-media imagery and impersonal drawing.
 
"Suddenly we discovered Pop from a distance, through what we saw at the Venice Biennale and exhibitions on our trips to Paris. Warhol and Lichtenstein showed us a way of working that suited and captivated us, and it seemed right to throw ourselves into it. Everything fascinated us: series, repetition, materials, screenprints. It was incredibly stimulating. Pop captured our imagination and awakened our social awareness. We wanted to take all the images it had taught us to use—media and news images—and give them content, adding the social dimension Pop ignored." —Manolo Valdés
 
Alongside American Pop imagery, particularly Warhol and Lichtenstein, Josep Renau's work exerted a decisive influence. A pioneering Spanish artist of the 1920s and 1930s, Renau created his influential photomontage series The American Way of Life while exiled in Mexico after the Spanish Civil War. In Tomàs Llorens's words, he became the "precedent for everything associated with Pop sensibility" in Spain.