As the photobook is increasingly recognized as a genre with its own rich history, canon, and critical culture, Photobook Phenomenon examines the perspectives of those who have played a leading role in defining this genre: Martin Parr, Gerry Badger, Markus Schaden and Frederic Lezmi, Horacio Fernández, Ryuichi Kaneko, Erik Kessels, Irene de Mendoza, and Moritz Neumüller.
 
It also features several contemporary artists who have contributed a genuine vision of the medium and who reflect on the creative processes involved in producing a photobook: Laia Abril, Julián Barón, Alejandro Cartagena, Jana Romanova, Vivianne Sassen, Thomas Sauvin, Katja Stuke, and Oliver Sieber. Photobook Phenomenon also explores the challenge of displaying a photobook through a series of interactive systems that allow users to view and experience the book and the photograph from diverse perspectives.