This book was born from over two hundred images of flowers—an unexpected output for Jeff Mermelstein has been making photographs on the streets of New York for decades. Mermelstein brought the photographs to Void with the idea of making them into a book. During discussions, Mermelstein’s compulsion to photograph flowers was likened to the predilections of a butterfly. The book’s title and content evolved both from this idea and the recognition of the similarity between the behaviour of winged insects and those who photograph on the street. Both moving quickly and erratically from one attractive thing to the next, albeit from street corner to street corner or from flower to flower. The quickness of observing, landing, and leaving.