Égoïste is a French magazine founded in 1977 by Gérard-Julien Salvy and Nicole Wisniak, devoted primarily to art and culture, with a particular emphasis on photography and fashion. Wisniak originally intended a quarterly publication, but issues have appeared irregularly over the years.
Each large-format issue runs to around 200 pages, published strictly in black and white on thick paper that accounts for its considerable weight. The first issue, printed in 1977, featured a portrait of Andy Warhol by his friend, graphic designer Philippe Morillon, who also created the cover. Since its inception, Nicole Wisniak has been the sole editor and decision-maker for every aspect of the magazine, including art direction of the original advertisements that finance it.
Photographers featured in Égoïste include Helmut Newton, Richard Avedon, Bettina Rheims, Paolo Roversi, Ellen von Unwerth and Max Vadukul. In 1987, Wisniak obtained the rights to publish Avedon's previously unseen photographs of Andy Warhol's scarred abdomen. The magazine has regularly included essays and interviews by writers such as Nobel laureate J. M. G. Le Clézio, Marguerite Duras, Cioran, Jean-Edern Hallier, Françoise Sagan, William Styron, Jean d'Ormesson, Michel Tournier, Bernard-Henri Lévy and François Nourissier. In 1990, Chanel had to purchase the right to use the name Égoïste from Wisniak before launching its perfume of that name.
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